The establishment of UndergroundHiphop was the sole idea of Adam a.k.a Quest. The former concept of UndergroundHipHop.com was hip hop website to advertise Quest’s self as a DJ. The page was live since September of 1997 and was then called as “DJ Quest’s Slammin’ Hip Hop Page”. Following a thorough research and constant browsing of the net, the founder realized that no source for underground hip hop can be found on the web. So, in 1998 of February he started UndergroundHipHop.com. Since it went to live the website has been the #1 platform on the web for underground hip hop. The website is splendidly receiving over thousands of visitors a day and has several thousands of customers on their mailing list.