Riu, as a hotel and resorts company, maintains a principle of doing things very well with the greatest satisfaction to serve their client in best way they deserve and want. Riu’s greatest aim is “to serve from the heart with heart”. The company’s enthusiasm is best assured of the established quality of the service extended by Riu. All of its hotel services aim to expect the client’s desire to ascertain their stay is memorable. Riu began as a small family business founded in 1953 but now has transformed to an international business chain.