Hayneedle is one of the Top 20 retailers on the web that has been extending service to numerous clients since 2002. The company has created a reputation in the industry of decor items and home furnishings, one of the competitive and rapidly growing sectors of online enterprising.
Hayneedle was formerly founded in 2002 with a single online shop, www.hammocks.com. Because of the website’s success, CEO and co-founder Doug Nielsen promptly acknowledged a chance to make niche web shops, each providing unequaled array of products in a single category.
Such niche store collection was later called NetShops. In August 2009, NetShops was changed to Hayneedle Inc., a merged presence for its widest product collection in more than 250 stores marketed through the brand and website, www.hayneedle.com.